Chhyang making business & brewkit
Estimated reading time: 1 minutes
Starting a chhyang brewkit business in Kathmandu
-
Gotta learn the Tradition
• Spend time with local brewers and communities to understand chhyang’s history, cultural role, and brewing process.
• Use this knowledge to shape products and messaging that resonate with your audience. -
Create Brewing Kits
• Offer kits for beginners and experienced brewers.
• Source authentic, locally grown ingredients (e.g., sweet glutinous rice).
• Include reusable containers to promote sustainability. -
Provide Clear Instructions
• Write simple, step‑by‑step manuals.
• Include visual guides or illustrations.
• Offer multilingual versions to broaden reach. -
Build a Community
• Partner with food bloggers, cultural groups, and local events.
• Host workshops, tastings, and competitions to engage participants.
• Use social media and forums to share stories and recipes. -
Expand Offerings
• Add flavorings such as ginger, herbs, or spices.
• Develop online tutorials or courses for deeper learning.
• Collaborate with tourism boards to link brewing with cultural tourism. -
Focus Beyond Profit
• Preserve and transmit cultural knowledge.
• Strengthen community ties.
• Promote local ingredients and sustainable practices. -
Key Practical Steps
• Draft a detailed financial plan: start‑up costs, pricing, marketing budget.
• Secure necessary permits and comply with food‑safety regulations.
• Leverage online sales platforms and community‑building tools.
