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• Idea
  Offer curated collections of high‑quality, handcrafted traditional caps from across Nepal. Each set shows multiple ethnic styles and comes with explanatory packaging that explains history, cultural significance, and origin.

• Opportunity
  Tourists and culturally‑aware buyers often cannot find authentic, varied Nepali souvenirs; existing options are generic or limited to single items.

• Target customers

  1. Luxury travelers who want unique, premium keepsakes.
  2. People interested in Nepali culture, looking for meaningful gifts or personal items.

• Value proposition
  • Diverse, representative selection of caps in one set.
  • Premium, ethically sourced materials and fair‑trade production.
  • Informative packaging that turns a souvenir into a learning experience.
  • Tiered pricing: premium 12‑cap set ($120) and affordable 5‑cap set ($40).

• Competitive gap
  Nepal sells many individual caps, but none offer a ready‑made, curated luxury collection with contextual information.

• Implementation plan

  Phase 1 – Product Development (3 months)

  • Partner with respected cap makers across the country.
  • Curate collections, set price points, and design informative packaging.

  Phase 2 – Marketing & Sales (3 months)

  • Build brand identity and an e‑commerce site.
  • Partner with hotels, travel agencies, and cultural institutions to reach the target audience.

  Phase 3 – Expansion (6 months)

  • Add new cultural products or apparel.
  • Explore international markets, especially areas with Nepali diaspora or cultural tourism interest.

• Expected impact
  • Generates sustainable income for cap artisans and their communities.
  • Raises awareness of Nepal’s cultural diversity.
  • Enhances the tourist experience with a unique, educational souvenir.